The Great FlatteningTM

Nobody knows what anything is anymore and a case for local, physical retail.

Author

Corey Malley
November 20, 2024

I'm not convinced anyone knows what anything is anymore.

2020 caused all of us to experience "culture" in the societal sense almost exclusively via phone screen. The normal status-soaked social climber opportunities like popular restaurants, over-packed night clubs and ordering the right coffee at the right place were swapped out for more scroll time, a 60 second vertical video, or a livestream of two rappers just kinda vibing.

2 major shifts happened as a result:

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