Tattoo Theory

It’s been a long time since I’ve written anything. The reasons are plentiful.

1. I worked on a very large and time consuming project, the launch of SKYLRK. It was incredibly demanding, but also rewarding to remind myself that I do, in fact, still have the old razzle dazzle.

2. The general State of Things™ is pretty dire, and the concept of luxury strategy and exclusivity feels garish at best and nihilistic at worst.

3. I’ve had a few enticing professional carrots dangled in front of my face and - for better or worse - have spent most of my free brain energy trying to figure out new and exciting ways to grab them. Almost.

That is not to say I’ve forgotten about this newsletter, or brand strategy, or writing in general. I really like doing this and probably try a little too hard to make each one perfect, as I do with most things. In early, early newsletters, I would often lean on the crutch of irregular sends to avoid the desire to “grow” and “monetize” and “scale”, but there’s something deeper to it. So as a return from brief hiatus, I’ll use this feeling to intro one of my favorite coined theories:

TATTOO THEORY™