Read The Room

What a good DJ can teach you about brand strategy

I’ve alluded to it before, but I am the type of 34 year old man that legitimately enjoys Las Vegas clubs.

This is equivalent to seppuku in the online taste community, but I can’t help it. It’s really fun to listen to loud music with a lot of other people that also want to listen to loud music. Bottle service and sparklers are not exactly in touch with *gestures widely at the global economy* but I still get a kick out of it.

Luckily, my wife likes it too. I highly recommend having a life partner that enjoys the same dumb shit as you. We recently went to Las Vegas for her birthday and found ourselves with a free table at a pool party. Who are we to say no?

Unfortunately, I am also the type of 34 year old man that can be in the middle of a club and think “this totally applies to brand marketing”. Somehow, I find this more spiritually devastating.

But it’s true. There’s a core component of a DJ’s role in the party that applies across the board. One that sounds simple, but can be deceivingly tricky:

Reading the room.

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