DID YOU BUY ANYTHING?

This is not, historically, a restful week of family time for me.

I typically spend Thanksgiving attached to my Macbook. My wife’s extended family has come to expect that at some point, Corey will probably be working. It used to be in another room - sectioned off and away from the fun - and has slowly crept into the party. I’ve notoriously launched a last-minute sale before going back for seconds. They see it as a fair trade in exchange for learning about where the GOOD sales are.

But this year was different. I only had one client needing BFCM support (the lovely Biography NYC) and our entire campaign was on auto-pilot well before I had to fork over $25 to American Airlines.

I wish I could tell you this was because I’ve discovered the ultimate secret to the best Black Friday of your life using the power of AI or something, but that’s not real. The truth is that this year felt… different.

And that got me thinking: is our approach to BFCM broken?